Privacy Policy

Privacy Policy

Last Updated: September 28, 2026

SHELIVLY operates this website and online store, including all related information, content, features, tools, products, and services, to provide customers with a clear, convenient, and reliable shopping experience.

The SHELIVLY online store is owned and operated by Shanxi Bufuyao Industrial & Trading Co., Ltd. SHELIVLY is powered by Shopify, which provides the ecommerce platform and related technologies that allow us to offer our services to customers.

This Privacy Policy explains how we collect, use, process, store, and disclose your personal information when you visit shelivly.com, browse our products, place an order, communicate with customer support, interact with our marketing activities, or use any services provided through our website.

If there is any conflict between this Privacy Policy and our Terms of Service regarding matters related to the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply specifically to those privacy-related matters.

Please review this Privacy Policy carefully. By accessing or using shelivly.com and our services, you acknowledge and understand the privacy practices described in this policy.

Personal Information We Collect or Process

When we use the term "personal information" in this Privacy Policy, we refer to information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Personal information does not include information that has been collected anonymously or information that has been properly processed so that it can no longer reasonably identify an individual.

Depending on how you interact with SHELIVLY, your location, your privacy preferences, and applicable legal requirements, we may collect or process the following categories of information:

  • Contact Information: Including your name, email address, telephone number, billing information, and shipping details provided when completing an order or contacting us.
  • Account Information: Including login details, account preferences, saved addresses, and account settings when account features are available.
  • Order and Transaction Information: Including products viewed, products added to cart, purchased items, cancelled orders, returned products, exchange information, order history, payment status, and transaction identifiers.
  • Payment Information: Payment information may be processed through third-party payment providers. SHELIVLY generally does not store complete payment card numbers or security codes directly.
  • Customer Support Information: Including messages, questions, order details, product information, images, or other information you voluntarily provide when contacting our support team.
  • Device Information: Including device type, browser information, operating system, IP address, network information, and certain online or device identifiers.
  • Website Usage Information: Including pages visited, products viewed, search activity, referring links, shopping cart actions, checkout activity, website interactions, and visit date and time.
  • Advertising and Analytics Information: Including advertising interactions, campaign information, conversion events, measurement data, and related identifiers where permitted by applicable laws.
  • Cookie and Privacy Preference Information: Including cookie preferences, consent selections, and browser or device privacy signals.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you place an order, create an account, contact us, subscribe to communications, or provide information through our website.
  • Automatically through our website using technologies such as cookies, pixels, scripts, tags, local storage, server logs, and similar tools.
  • From Shopify and other service providers that support our website operations and ecommerce activities.
  • From payment processors and payment service providers that process transactions.
  • From shipping providers, warehouses, fulfillment partners, and logistics companies.
  • From advertising, analytics, attribution, and measurement service providers.
  • From fraud prevention, security, and risk management providers.
  • From other business partners or third parties where permitted by applicable laws.

How We Use Your Personal Information

Depending on how you use our services and interact with SHELIVLY, we may use personal information for the following purposes:

Providing and Improving Our Services

We may use personal information to operate our website, process orders, complete transactions, arrange shipping, provide tracking information, maintain shopping cart functions, manage customer accounts, process returns and exchanges, respond to inquiries, and improve our products and services.

Payments and Transactions

We may use personal information to process payments, confirm transactions, maintain purchase records, prevent payment fraud, and manage refunds, cancellations, or related transaction activities.

Marketing and Advertising

Where permitted by applicable law, we may use information to measure marketing performance, understand customer interactions, analyze advertising campaigns, improve promotional activities, and provide relevant communications about SHELIVLY products and services.

Website Analytics and Improvement

We may analyze website activity, traffic patterns, product views, search behavior, and customer interactions to better understand how visitors use our website and improve overall shopping experiences.

Security and Fraud Prevention

We may process personal information to identify, investigate, prevent, or respond to fraud, unauthorized activities, security issues, misuse of services, or other potentially unlawful activities.

Communication With Customers

We may use your information to provide customer support, answer questions, send order updates, provide delivery notifications, and maintain communication related to your purchases or requests.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws, regulations, legal obligations, tax requirements, accounting standards, contractual responsibilities, and lawful requests from government authorities.

Cookies and Similar Technologies

SHELIVLY and our service providers may use cookies, pixels, tags, scripts, local storage, APIs, and similar technologies to support website functionality, security, analytics, and marketing activities.

These technologies may be used for purposes including:

  • Enabling essential website functions and features.
  • Maintaining shopping cart and checkout functionality.
  • Remembering website preferences and privacy selections.
  • Supporting website security and helping prevent fraudulent activities.
  • Analyzing website traffic, visitor behavior, and website performance.
  • Improving website functionality and customer experience.
  • Measuring advertising effectiveness and campaign performance.
  • Attributing purchases and conversion activities where permitted.
  • Supporting advertising and marketing operations according to applicable laws.

Cookies and similar technologies may generally be categorized as strictly necessary, functional, analytics, or advertising technologies.

Strictly necessary technologies are required for basic website operations and may remain active because certain website functions depend on them.

Where required by applicable regulations, we will request appropriate consent before activating non-essential analytics or advertising technologies.

You may manage available cookie preferences through the cookie settings tools provided on our website.

Please note that changing or rejecting certain cookie settings may affect some website functions, analytics services, or advertising features.

Advertising, Analytics and AppLovin

SHELIVLY may cooperate with advertising, analytics, attribution, and measurement providers to understand customer interactions, evaluate advertising performance, measure conversions, prevent fraud, and improve our marketing activities.

One of the advertising and measurement partners we may work with is AppLovin Corporation ("AppLovin").

When enabled, AppLovin technologies may include cookies, pixels, scripts, APIs, or similar integrations that help measure advertising activity and performance.

Depending on our technical settings, applicable laws, and your privacy choices, information processed by AppLovin may include:

  • IP address.
  • Browser information and device details.
  • Device identifiers or advertising identifiers.
  • Online identifiers or customer-related identifiers where legally permitted.
  • Website browsing activity.
  • Product pages viewed.
  • Search activity.
  • Products added to shopping cart.
  • Checkout interactions.
  • Purchase and conversion events.
  • Advertising interactions.
  • Campaign and attribution information.
  • Country, region, postal information, or similar location-related information where applicable.
  • Cookie preferences, advertising choices, and privacy signals.

AppLovin may process applicable information for purposes such as advertising measurement, conversion attribution, campaign optimization, fraud prevention, security improvement, delivery of advertising services, and interest-based advertising where allowed by law and based on your privacy choices.

The specific information processed may vary depending on the technologies enabled on our website, your activity, your consent preferences, and applicable legal requirements.

Where legally required, SHELIVLY will obtain appropriate consent before activating AppLovin technologies for non-essential advertising purposes.

We do not intentionally provide AppLovin with sensitive personal information for advertising purposes.

You may manage relevant advertising and cookie preferences through the privacy controls available on our website.

For more information about AppLovin privacy practices, please visit:

https://legal.applovin.com/privacy/

How We Disclose Personal Information

We may share personal information when reasonably necessary to operate our business, provide services, complete transactions, support website functions, measure advertising performance, protect our systems, or comply with legal requirements.

Information may be shared with categories of recipients including:

  • Shopify and other ecommerce platform providers.
  • Payment processors and payment service providers.
  • Shipping companies, warehouse partners, fulfillment providers, and logistics partners.
  • Customer support service providers.
  • Hosting, technology, security, and infrastructure providers.
  • Analytics and performance measurement providers.
  • Advertising and attribution partners, including AppLovin.
  • Fraud prevention and risk management providers.
  • Professional advisors, including accountants, auditors, and legal advisors.
  • Government authorities, regulators, courts, or law enforcement agencies when required by applicable law.

We may also disclose information in connection with business transactions such as mergers, financing, acquisitions, restructuring, asset sales, bankruptcy proceedings, or similar corporate events.

Service providers may process personal information according to their agreements with us and their own applicable privacy responsibilities.

Relationship With Shopify

Our online store is operated through Shopify, which provides the ecommerce platform that supports our website operations and customer shopping experience.

Shopify may collect and process personal information related to your access to and use of our services in order to provide, maintain, secure, and improve its platform services.

Information submitted through shelivly.com may be processed by Shopify and other service providers that may operate in countries different from where you live.

Certain Shopify services may use information related to interactions with our store, Shopify services, and participating merchants to provide and improve their products and services.

For additional information regarding Shopify's privacy practices, please review Shopify's Privacy Policy:

https://privacy.shopify.com/en

Depending on your location, additional privacy options related to Shopify processing may be available through Shopify's privacy tools.

Targeted Advertising and Privacy Choices

Depending on applicable privacy laws in your location, certain disclosures of personal information related to advertising activities may be considered a "sale," "sharing," targeted advertising, or another regulated activity.

Where applicable, you may have the right to opt out of certain advertising or data-sharing activities.

You may manage available privacy choices through:

  • Cookie preference controls available on shelivly.com.
  • Rejecting non-essential advertising technologies where available.
  • Using privacy-choice tools provided through our website.
  • Contacting us at service@shelivly.com.
  • Using recognized browser or device-based privacy preference signals where supported by applicable law.

Where required by applicable law and technically available, SHELIVLY will honor recognized privacy preference signals, including Global Privacy Control (GPC) and other legally required opt-out signals.

Your privacy choices may not prevent all advertisements from appearing, but they may influence whether advertisements are personalized or how advertising performance is measured.

Marketing Communications

Where allowed by applicable laws, SHELIVLY may send promotional messages, product updates, special offers, or other marketing communications related to our products and services.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe option included in those communications.

Even after unsubscribing from marketing communications, you may still receive important service-related messages, including information about orders, payments, shipping updates, returns, account security, or customer support requests.

Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, payment services, or other online resources that are operated independently from SHELIVLY.

When you access a third-party website through these links, their privacy practices, security standards, and information handling methods may differ from ours.

SHELIVLY is not responsible for the privacy policies, content, security practices, or activities of third-party services that we do not control.

We recommend reviewing the privacy policies of third-party websites before providing personal information through those services.

Children's Privacy

The SHELIVLY website and online shopping services are designed for general adult customers and are not intended for children.

We do not knowingly collect personal information directly from children where parental permission or another legal basis would be required under applicable laws.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us at:

service@shelivly.com

We will review the situation and take appropriate actions according to applicable legal requirements.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, loss, alteration, or improper disclosure.

However, no internet transmission method, electronic communication system, or data storage solution can guarantee complete security.

For your protection, please do not send complete payment card numbers, payment security codes, passwords, or other highly sensitive information through regular email or customer support communications.

Data Retention

We retain personal information only for the period reasonably necessary to support business operations, provide services, fulfill legal obligations, and maintain appropriate records.

Information may be retained for purposes including:

  • Processing and maintaining order records.
  • Providing customer support services.
  • Managing returns, exchanges, and refunds.
  • Detecting and preventing fraud or security issues.
  • Maintaining website and account security.
  • Resolving disputes and enforcing agreements.
  • Meeting tax, accounting, legal, and regulatory requirements.

The length of time personal information is retained may vary depending on the type of information, the purpose of processing, and applicable legal requirements.

Your Privacy Rights

Depending on your location and the privacy laws that apply to you, you may have certain rights regarding the personal information we collect and process.

These rights may include:

  • Right to Access or Know: You may request information about the personal data we maintain about you and how it is processed.
  • Right to Delete: You may request deletion of certain personal information where permitted by applicable law.
  • Right to Correct: You may request correction of inaccurate or incomplete personal information.
  • Right to Data Portability: You may request a copy of eligible personal information in a portable format.
  • Right to Restrict or Object: You may have the right to limit or object to certain types of processing.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: Depending on applicable privacy laws, you may request to opt out of certain data-sharing activities or targeted advertising.
  • Right to Appeal: Residents of certain regions may have the right to appeal decisions regarding privacy requests.
  • Right to Lodge a Complaint: You may have the right to submit a complaint to a relevant data protection authority.

These rights may be subject to certain limitations and exceptions provided by applicable laws.

To submit a privacy-related request, please contact:

service@shelivly.com

We may request verification of your identity before completing certain privacy requests to help protect your personal information.

Where applicable, authorized representatives may be required to provide evidence that they have permission to act on your behalf.

SHELIVLY will not unlawfully discriminate against customers for exercising their applicable privacy rights.

United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy regulations.

Depending on applicable laws, these rights may include the ability to request access, correction, deletion, or a portable copy of personal information, as well as the ability to opt out of targeted advertising or certain forms of personal information sharing.

You may submit applicable privacy requests through available website privacy controls or by contacting:

service@shelivly.com

Where required by applicable law, SHELIVLY recognizes supported privacy signals, including Global Privacy Control (GPC).

European Economic Area, United Kingdom, and Similar Jurisdictions

Where GDPR, UK GDPR, or similar privacy regulations apply, SHELIVLY may process personal information based on one or more lawful bases, including:

  • Performance of a contract.
  • Compliance with legal obligations.
  • Our legitimate business interests.
  • Your consent.
  • Protection or exercise of legal rights.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the legality of processing carried out before consent was withdrawn.

Where applicable, you may also have the right to submit a complaint to your local data protection authority.

International Transfers

SHELIVLY works with service providers, payment processors, technology partners, advertising providers, and logistics companies that may operate in countries outside your country of residence.

As a result, your personal information may be transferred to, processed in, or stored in other countries.

Where required by applicable law, we apply appropriate safeguards for international data transfers, which may include recognized contractual protections, Standard Contractual Clauses, or other legally accepted transfer mechanisms.

Complaints

If you have concerns about how SHELIVLY handles your personal information, please contact us using the information provided below.

Depending on your location and applicable laws, you may also have the right to appeal a privacy decision or submit a complaint to the appropriate data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, technologies, service providers, advertising practices, privacy procedures, or applicable legal requirements.

When updates are made, we will revise the "Last Updated" date displayed at the beginning of this Privacy Policy.

Where required by applicable law, we may provide additional notice regarding significant changes.

Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us.

Brand:
SHELIVLY

Website:
shelivly.com

Legal Entity:
Shanxi Bufuyao Industrial & Trading Co., Ltd.

Registered Address:
F1-03-11, 1st Floor, Building 1, Fenghuang Square,
Baota District, Yan'an City,
Saanxi Province, China

Unified Social Credit Code:
91610602MAB3CDUU7G

Customer Support and Privacy Email:
service@shelivly.com

Customer Support Phone:
+86 18978336145

shelivly.com is owned and operated by Shanxi Bufuyao Industrial & Trading Co., Ltd. The company is responsible for operating the online store, providing customer support, coordinating orders, and managing related ecommerce activities.

We are committed to protecting customer privacy through transparent communication, responsible data handling practices, and continuous improvement of our services.